Ad Metrics Mastery: Master Your Metrics, Maximize Your Results
When it comes to Facebook ads, the truth is simple…
The money is in the metrics.
If you don’t understand what’s working and why, you’re leaving results—and revenue—on the table.
That’s why I created Ad Metrics Mastery: the must-have toolkit that takes the guesswork out of tracking, analyzing, and optimizing your campaigns.
It’s time to turn your data into decisions and watch your results skyrocket.
Tell me if this sounds like you…
You’re running Facebook ads, but you feel like you’re flying blind when it comes to tracking metrics.
You’ve heard terms like CTR, CPC, and ROAS but aren’t sure how to use them to improve your campaigns.
You’re spending money on ads without knowing whether they’re actually driving results—or just draining your budget.
You’ve been making tweaks based on guesswork instead of data, hoping something sticks.
You wish you had a simple system to make sense of your metrics and show you exactly what to adjust.
What if there was a way to…
Stop wasting money and start making data-driven decisions with confidence.
Quickly identify what’s working (and what’s not) so you can scale what works and fix what doesn’t.
Track your ad performance with ease using a clear, customizable system designed for busy business owners.
With Ad Metrics Mastery, you’ll finally have the clarity you need to maximize your ad spend and achieve consistent growth.
What’s Inside
This powerful toolkit is packed with everything you need to master your metrics and optimize your campaigns:
1. Metrics That Matter
Learn the metrics that matter, how to interpret them, and what actions to take based on your data.
2. Testing Trigger Points
Know what tweaks to make when metrics dip—whether it’s adjusting your targeting, creatives, or something else.
3. Metrics Tracking Sheet
Track weekly and monthly metrics like CTR, CPC, ROAS, and more, with formulas built in to save time.
4. Simple Charts for Visualization
Visualize your data at a glance with simple charts that highlight trends in your most important metrics.
5. Review Metrics in Ads Manager
Learn how to efficiently review key metrics in Ads Manager without getting lost in the details.
6. Industry Benchmarks
Compare your performance to vetted industry benchmarks and know exactly when to make adjustments.
The Benefits
With Ad Metrics Mastery, you’ll…
Know exactly when you need to make changes and what to change so you can focus your efforts where they matter most.
Stop wasting money on underperforming ads and start scaling campaigns that work.
Save hours with a streamlined tracking system that makes analyzing metrics simple and actionable.
Feel confident making decisions based on data, not guesswork.
Maximize your ROI by knowing exactly how to optimize your campaigns for better results.
Imagine where you could be one day from now…
You open your tracking sheet and instantly see how your campaigns are performing.
You know exactly what’s driving results and where to make improvements.
You’re optimizing your ads with confidence, turning data into decisions that boost your ROI.
Your ad spend feels like an investment—not a gamble—because you’re in control of the numbers.
And most importantly, you’ve taken a big step toward consistent, scalable success with your Meta ads.
How It Works
Download the Toolkit
Sign up and gain instant access to your metric-tracking tools.
Watch the Training
Learn which metrics to track, how to interpret them, and when to optimize.
Start
Tracking
Input your campaign data and use the built-in formulas to simplify analysis.
Optimize for
Success
Follow the trigger points and cheat sheet to make data-driven decisions that improve your results.
Hear From Our Happy Clients
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“Since working with The Modern Ad, we’ve grown over 10X and are now comfortably generating six figures, on track to hit seven figures soon.
The best part about working with Stephanie is that I feel like I have an in-house marketing team guiding me through complicated terrain. If you’re on the fence, just do it!”
~ Frank W.
CEO, Lingawa (formerly TopSet)
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“I was with another ad agency for about 12 months, and they were really not able to help me achieve my goals. With The Modern Ad, it’s been absolutely amazing. They’ve doubled our ROAS, and now we’re seeing close to a 4X ROAS.
The best part of working with The Modern Ad is that I really feel like I have an in-house marketing team. I’ve been able to take a step back and just let them do their thing.”
~ Oyinade F.
CEO, Aarin & Co
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“Within the first three months of working with them, we generated over $80,000 in revenue.
What digital marketing has done has even changed my perspective. I was hesitant about spending two to three thousand dollars a month, but the returns have been incredible.”
~ Damola A.
CEO, Lumeco Energy
Facebook Ad Metrics Mastery
Facebook ads aren’t just about running campaigns—they’re about running campaigns that work.
Without mastering your metrics, you’re leaving your results to chance. But with Ad Metrics Mastery, you’ll gain the clarity and confidence to make every dollar you spend count.
